Leveraging broken links is a great way to earn backlinks to content on your site. Most blogs will only allow 1-2 links back to your site per post. Many times, you’ll be able to add a short author bio where you can add a link back to your site.
But just remember, if you want link building to be an effective strategy… The links you build need to be natural and high in quality. This means the referring sites need to have high authority and are relevant to your page. User-generated content such as blog and forum comments with links can drive valuable referral traffic if it's well-thought-out and pertains to the discussion of the post on the blog.
Before you contact any blogger or editor, search carefully for the site owner’s name. Using manners and courtesy can get you far when requesting backlinks. Be sure to let them know the exact place you think your link would fit on their site or the topic you think they could guest-blog about.
The moving man method is all about utilizing the opportunity created thereafter. Keep a mild tone and talk about getting mentions on their blog, the rest is self-explanatory. Now, don’t ask them upfront about giving a link/review, which will then violate Google’s Webmaster Guidelines. There’s a simple trick here, offer your product to bloggers and in return ask them for reviews. If you’re charging a particular fee for the product, waive it off for the blogger and they’ll happily to the rest.
Should you find this to be the reason for the link loss, see if there’s an appropriate place for your link in the new content. If so, reach out and kindly suggest that they add the link back. But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London.
Link building is important because links are one of the major ranking factors of search engines. In these guides, you will learn how to reach out and use different link building techniques to improve the reach of your content and your site. Earning the attention of the press, bloggers, and news media is an effective, time-honored way to earn links. Sometimes this is as simple as giving something away for free, releasing a great new product, or stating something controversial. Since so much of SEO is about creating a digital representation of your brand in the real world, to succeed in SEO, you have to be a great brand.
Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or just become less relevant as time goes by. That means you have to continue to find new backlink opportunities to keep your search ranking high. Some bloggers quoted us around $30-$50, whereas others click here quoted THOUSANDS.